About

 

I've been involved in product design development and strategy design for 12 years. During this journey I have helped design agencies and start-ups to develop innovative and disruptive solutions for products and services.

Experience in working in multidisciplinary teams that create value for clients such as Olympic Committee, Coca-Cola, Philips, Nokia, Procter&Gamble, Natura, among others in projects which involved service and product design, branding, packaging, retail experience, shopper marketing and design thinking methodologies.

After many years working in Brazil I moved to London to focus on my main interest which is Service Design.

 

 

I am a firm believer in the power of the human centered design methodology when you design "with" people instead "for" the people in a collaborative, participatory and enriching process.

Empathy has the power to enhance relationships and can create strong connections between brands, organisations and people. I also believe that design has a vital role in the development of a sustainable future and I strive to incorporate sustainable methods in all of my creations.

 
 
 

RECOGNITIONS:

2014‬‬‬

Gold Winner IDEA Brazil
Project: Natura Sou

Golden Lamp Festival Brasileiro de Publicidade
Category: Packaging Design
Project: Natura Sou

Gold Winner ‪ABRE - Associação Brasileira de Embalagem‬‬‬
Category: Packaging Design
‬Project: Natura Faces

2013

iF Design Awards ‪‬‬
Category: Packaging Design
Project: Natura Sou

Creativity Award
Category: Packaging Design
Project: Natura Sou

‪Gold Winner ‪ABRE - Associação Brasileira de Embalagem‬‬‬‬‬
Category: Cosmetics and personal care products
Project: Natura Sou

Gold Winner ‪ABRE - Associação Brasileira de Embalagem‬‬‬
Category: Sustainability
Project: Natura Sou

Silver Winner ‪ABRE - Associação Brasileira de Embalagem‬‬‬
Category: Structural Design - Shape
Project: Natura Sou

Silver Winner ‪ABRE - Associação Brasileira de Embalagem‬‬‬
Category: Product Family packaging
Project: Natura Aquarela

Bienal Brasileira de Design Gráfico
Category: Packaging
Project: Natura Amó

‪‬2011

Silver Winner Idea Brazil
Category: Commercial & Industrial
Project: Ecookies

Bronze Winner IDSA - IDEA AWARDS
Category: Home Living
Project: Ecookies

ABRE - Associação Brasileira de Embalagem‬‬‬
Category: Marketing - Communication Strategy
Project: Natura Ekos

ABRE - Associação Brasileira de Embalagem‬‬‬
Category: Structural Design - Functionality
Project: Natura Ekos

ABRE - Associação Brasileira de Embalagem‬‬‬
Category: Sustainability
Project: Natura Ekos

ABRE - Associação Brasileira de Embalagem‬‬‬
Category: Product Family packaging
Project: Natura Ekos

ABRE - Associação Brasileira de Embalagem‬‬‬
Category: Packaging Cosmetics and Personal Care
Project: Natura Ekos

2010

POPAI Brasil
Category: Gold
Project: P&G Droga Raia (Shining Store Project)