Thx Box Coca-Cola | Brand experience

Spreading joy during Christmas.




Create a memorable Coca-Cola Christmas experience in 2016.





As part of a Coca-Cola's 2016 Christmas campaign, I helped J. Walter Thompson Brazil to create the THX BOX (Thanks Box), a reverse vending machine that allows customers to buy and send a commemorative Coke bottle for a person that deserves a special thank you this year.

Customers can choose one of three versions of the special aluminium bottles and simply place into the THX BOX machine. After that the machine invites the users to record a 'thank you' video for the person who will receive the gift, which can later be shared on social media. 



Year: 2016
Agency: J. Walter Thompson, Brazil
Chief Creative Officers: Ricardo John, Rodrigo Grau
Executive Creative Director: Humberto Fernandez
Creative Directors: Gustavo de Lacerda, Nacho Mendiola
Art Directors: Caio Gandolfi, Pedro Ricci, Pablo Lobo
Copywriters: Diego Ferrite, Marcel Ares
Design Consultant: Rodrigo Maia
Director / Producer RTV: Marcia Lacaze
Project Managers / Producers: Thiago Segundo, Daniel Rybak, Luciano Vilela
Account Management: Felipe Giacon, Stefano Paduan
Media: João Dabbur, Camila Bertoli, Stella Lopes, Beatriz Guerzoni, Ligia Mattos, Juliana Magalhães
Planning: Gisele Bambace
Head of Digital: Maísa Delgado
Digital Production / Creative TechnologistSérgio Costa
Technology: Í