Vem Gerir | Branding

Empowering entrepreneurship in a Brazilian SME 




Vem Gerir is a Brazilian start-up that helps SME entrepreneurs to have better financial control by offering support on a digital platform as well as personal consultancy. The challenge was to create a brand, name, visual identity and digital online tools for this new consultancy and software platform destined for small and medium sizes businesses in Brazil. 





Through a collaborative design process, including workshops with small entrepreneurs and potential users of the online service, we developed a simple yet warm brand name and identity that carefully catered to the audience's needs. With the design of an intuitive, user-friendly on-line process we showcased the brand's functional and practical qualities and brought to life the service's digital tools to enhance client's businesses.   




Year: 2012
Client: Vem Gerir -
Creative Director: Rodrigo Maia
Strategic Planning: Felipe Castro, Patricia Gaensly
Graphic Designer: Rodrigo Bessa