Zee.Dog | Brand experience

Connecting dogs and people through design




Zee.Dog team presented us with the challenge of creating a design language, the retail experience as well as the packaging system for the ultra cool dog collars, leashes and pet accessories.   





By understanding today's lack of brand identity within consumer experience of pet items that are sold as commodities across the world, the solution that came by doing in depth investigation and marketing analysis was to create a powerful brand identity which would differentiate from the current pet accessories as well as amplify Zee.Dog's brand values as a lifestyle pet brand. 





Year: 2012
Client: Zee.Dog - http://us.zee-dog.com/
Creative Director: Rodrigo Maia
Strategic Planning: Felipe Castro, Patricia Gaensly
Product Designers: Mariana Leal, Luis Carlos Hernani